True North School

POSITION SUMMARY
The Head of Marketing is responsible for developing and implementing all branding and marketing campaigns for True North School including developing the marketing strategy, leading & executing the strategy and all supporting activities, and building & shaping the brand.

WHAT YOU WILL BE DOING
1. Strategy and Planning
Work with the Head of Schools, Academic and Admissions Department to build an annual communication/ marketing strategy and recommend changes to reflect on the market intelligence, insights and trends;
Analyze and monitor customers’ behaviors as well as competitors’ insights;
Provide strategic advice and market insight to contribute to setting strategic direction;

2. Implementing Management
Lead marketing campaigns across a range of traditional and digital channels to build awareness, engagement and generate leads to contribute to student enrolments;
Cooperate with partners and internal departments to execute the communication & marketing plans and other initiatives (if any);
Organize and assist in hosting business events within the school campuses for profile raising and accessibility to the local community;
Monitor, evaluate and report the effectiveness of marketing campaigns on a monthly, semester and yearly basis;
Lead and develop the Marketing team in their performance and provide appropriate training and support;

3. Client Relationship Management
Collaborate with Admissions and Operations team to understand sales requirements and adapt marketing tactics and activities to better support admission and operations;
Support other departments by helping produce sales and marketing materials;
Research new potential clients and execute external clients’ projects (if assigned);
Increase the effectiveness of lead generation, and work side by side with the Head of Admissions to maximize the conversion rate, from lead through to enrolment;
Lead the work on maximizing Parents and Students satisfaction;

4. Other tasks as assigned by the BOD