Traveloka Việt Nam ★ 4.4

Job Description:

1. Responsible for leading Performance Marketing activities for Vietnam market.

2. Supervise Performance Marketing campaign management across channels, e.g. Meta Ads, Google Ads (including Search Ads/SEM and Youtube Ads), Programmatic Media Buying, Ad Networks, etc.

3. Act as a digital consultant for stakeholders and working together with the product marketing manager to develop an integrated campaign strategy.

4. Responsible to translate marketing business objectives in conjunction with the active marketing campaigns to activate users across the whole customer journey by utilizing robust channel mix media plan, market trends, user behavior, audience insights, and data-driven analytic methodology to reach growth KPIs.

5. Contribute in creating innovation or use cases for Digital Marketing best practices that are applicable for multiple services or product group based on accumulated knowledge and expertise in the Digital Marketing domain.

6. Understand how to assess technical implementation related to Digital Marketing enhancement and able to collaborate with tech/product team to identify and troubleshoot the issue as well as provide potential solutions based on judgment and experience.

7. Coordinates with internal stakeholders to analyze data and previous campaigns to develop a better understanding of market demand, supply, consumer behavior and identify new marketing opportunities.

8. Coordinates with external digital marketing partners to gather insights and leverage them for account improvement.