SGS ★ 3.7

Lead the corporate marketing agenda for SGS Vietnam, strengthening brand preference and trust, driving qualified demand for priority business lines, and enabling sales through data-driven campaigns, digital channels, thought leadership, and high-impact communications—fully aligned with Global brand strategy and governance.

1) Strategy & Planning

- Develop the annual Vietnam Marketing Plan (brand, digital, campaigns, communications) aligned to country P&L priorities and global brand guidelines.

- Own country brand positioning & message architecture; ensure consistent value proposition across all touchpoints.

- Prioritize growth segments and hero services with clear campaign roadmaps, budget allocation, and KPIs.

2) Brand, PR & Corporate Communications

- Safeguard brand governance (visual identity, tone of voice, claims, legal approvals).

- Manage corporate communications: media relations, press releases, executive positioning, awards, crisis comms (with Legal/Compliance).

- Execute thought leadership (whitepapers, case studies, webinars) to elevate SGS’ expert voice in Vietnam.

- Coordinate internal communications for key company initiatives, employee engagement, and change programs.

3) Demand Generation & Digital

- Build integrated multi-channel campaigns (email, paid/organic social, SEO/SEM, events, ABM) to deliver MQLs/SQLs.

- Optimize web presence (local website content, landing pages, conversion paths, analytics).

- Manage content calendar: sector pages, service factsheets, videos, infographics, client success stories.

4) Data, Budget & Governance

- Own marketing budget; forecast, track ROI, and report monthly/quarterly performance.

- Maintain dashboards (traffic, engagement, pipeline contribution, brand health etc).

- Ensure compliance with global policies, local regulations, claims substantiation, and data privacy.

5) Stakeholder Leadership

- Act as the marketing business partner to Business Line Heads.

- Coordinate with Global Marketing to localize campaigns and share best practices.

- Manage agencies and vendors to outcomes and SLAs.

6) Market Intelligence & Competitive Analysis

- Develop competitive landscape maps by business line (global TIC peers and local specialists): service portfolios, pricing signals, go-to-market moves, partnerships, capacity additions, and M&A.

- Run voice-of-customer (VOC) programs: coordinate surveys, NPS feedback mining; translate insights into playbooks, content angles, and service tweaks.