PPP Laser CLinic ★ 2.4

PPP Laser Clinic is a pioneer in premium medical aesthetics. We are currently undergoing a Strategic Switch: moving from a purely "Clinical & Polished" image to one that is "Authentic, Human, and Sophisticated." We need a designer who doesn't just "execute" but "elevates"—someone who can take complex medical USPs and turn them into glamorous, aspirational visual stories.

Core Responsibilities

• Conceptual Design: Develop high-impact visual concepts for integrated campaigns (Social, Web, and In-Clinic). You must be able to move beyond literal "Before & Afters" to create artistic metaphors for beauty and skin health.
• AI-Empowered Workflow: We value efficiency. You are expected to seamlessly integrate AI tools (Midjourney, Firefly, etc.) into your workflow to speed up prototyping, background generation, and high-end skin retouching while maintaining a natural, authentic look.
• Social Storytelling: Create platform-specific content that stops the scroll. You understand the difference between the "Polished Luxury" of Instagram and the "High-Energy Authenticity" of TikTok.
• Brand Guardianship: Master the PPP aesthetic. You will ensure that every asset—from a 15-second ad to a premium gift voucher—reflects our status as a market leader in luxury medical care.
• Collaborative Innovation: Work directly with the Creative Director to translate performance data into design iterations that drive higher ROAS and engagement.

Required Expertise & Skills

• Creativity (The Non-Negotiable): A portfolio that demonstrates original thought, sophisticated layout skills, and a "Golden Eye" for luxury aesthetics.
• AI Utility: Practical experience using AI to solve creative bottlenecks and enhance image quality.
• Software Mastery: Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
• Consumer Psychology: An understanding of visual hierarchy and how to guide a customer's eye toward a Call-to-Action (CTA) without compromising the premium feel.

What We Offer

• A leadership team that values "Aesthetic Excellence" as much as "Commercial Performance."
• The opportunity to be a key architect in the brand’s 2025-2026 digital transformation.