LA VELA SAIGON HOTEL ★ 1.4

* [BRAND & COMMUNICATION STRATEGY]
- Making a branding & communication plan based on the company plan.
- Develop & manage digital marketing campaigns and oversee & implement and delivering the social media strategy for all brands.
- Manage all creative assets for all brands ensuring all creative is in line with brand guidelines.
- Regularly review campaign performance by utilising Google Analytics.
- Build and maintain key relationships with third parties (agencies, photographers, models, graphic designers)
- Evaluate customer research, market conditions and competitor data.
- Evaluate, monitor and report on sales trends, market analysis, and post-campaign report.
- Daily/ Weekly/ Monthly report to the Director
- Other related jobs.
* [PRODUCT MARKETING]
- Develop product positioning and consumer-centric messaging that differentiates our products & product promotions in the market
- Support Business Development team with planning, releasing and evaluating of new product launch as well as promotional activities
- Product differentiate strategies; plan new products development and eventual launch, designing Customer Value Preposition
* Benefits:
- Competitive salary and package
- Service charge
- Working professional environment