Routine Việt Nam ★ 3.1

Responsibilities:

- Develop monthly and quarterly communication plans aligned with revenue and category objectives

- Monitor and analyze performance metrics (traffic, CVR, ASP, sell-through, etc.), and propose actionable improvements

- Manage monthly and quarterly budget to ensure campaign’s KPIs

- Take ownership of product/category performance: track sales, stock levels, and inventory rotation; recommend product push strategies based on data

- Collaborate cross-functionally with Product, VM, Web, Digital, PR, and Art teams… to ensure alignment with product priorities

- Work on campaign ideas and concepts: contribute to key messages, creative direction, and ensure execution aligns with brand and business goals

- Brief and follow up on creative assets (campaigns, lookbooks, videos, content) to ensure consistency and effectiveness

- Manage external partners (agencies, freelancers), including briefing, negotiation, and quality control

- Handle administrative tasks and other ad-hoc assignments as required.

Must have:

- Candidates born 1996 – 2000 are preferred. Bachelor’s degree in Marketing or similar major

- At least 3 years experiences as Assistant Brand Manager, Brand Leader, fashion is plus

- Strong comfort working with numbers, Excel, and data tracking

- Ability to interpret performance data and understand what’s driving the results

- Able to think in both data and creative directions (not purely executional)

- Good sense of branding, communication, and campaign storytelling

- Detail-oriented, accountable, and capable of managing multiple workstreams effectively

Nice to have

- Experience in fashion, retail, or e-commerce environments

- Hands-on experience with performance marketing or working closely with ads/digital teams

- Familiarity with reporting tools, dashboards, or data visualization

- Experience in product/category management or merchandising, experience working with KOL/KOC, PR, or content production workflows.

Benefits:

- Salary negotiable based on the candidate’s experience. Range salary: 18 - 22 mil (gross)/month

- 2 months probation period with 100% official salary applied.

- After successfully passing the probation period, employees will join Social Insurance, Health Insurance, unemployment Insurance in accordance with regulations

- 12 days of annual leave per year; year-end bonus based on the Company’s business performance and individual performance during the year.

- Participation in monthly internal engagement and team-building activities.

- Monthly 40% employee discount voucher for Routine products.

Working place: Routine U Space: 583 Su Van Hanh, Hoa Hung Ward, HCMC

Working time: Monday - Friday.