Mỹ Phẩm Vogue Celebrations

- Responsible for adapting a brand/product strategy for a company's target market.
- Develop expertise in terms of category needs, dynamics and requirements, including the consumers, customers and channels shopper attitudes & behavior and translate this into actionable initiatives for sales and marketing teams
- Develop product positioning across all company marketing initiatives and communications, and manage a portfolio of products
-- Responsible to improve market share, brand awareness, brand health and brand performance
-- Collate and analyze Consumer and shopper information, customer / channel performance of brand vs competitors.
-- Define the product strategy, positioning and roadmap gathering and prioritizing product and customer requirements, defining the product vision, price, launch, re-launch etc
- Define research needs and closely co-operate with above the line marketing team & research parties/agencies.
- Planning and execution of all product launch including innovation and renovation, on-ground product/brand communications, activation to consumers, shoppers, customers.
- Responsible of product development, active products portfolio, pricing and new product launches as well as developing new business opportunities
- Creating and managing promotional collateral to establish and maintain product branding
- Monitoring to ensure spending within the assigned budget, in most efficiency.
- Competitor’s and consumers insights analysis
- Work with external third parties to assess partnerships and licensing opportunities
- Be an expert with respect to the competition, supporting the company’s overall strategy and goals.
- Product regulatory
- Fulfill other tasks and/or assignments requested by the manager and/or the board of management.