VFBS ★ 2.4

Mô tả Công việc

PRODUCT MANAGEMENT (50%)

• Lead new product development function, including feeding the ideas, preparing documents for principle’s product approval, building up food cost structure, proposing selling prices, ingredients forecast, launching new products to the market, and monitoring product mix of new products in weekly and monthly basics.
• Annually implement Menu Revamp by using Menu Engineering Matrix.

BRAND MARKETING (50%)

• Assist Marketing Manager in brand marketing planning and implementation aimed at achieving business objectives.
• Coordinate with Communications/ Digital team in conceptualizing thematic marketing campaigns, planning and execution of all communications and media actions on all channels.
• Work with research agencies to conduct marketing research projects, monitoring marketing trends and identifying potential areas.
• Follow up and analyse the development of the brand (brand TOM awareness, brand love, brand health, revenue, and market share) and propose suitable programs.
• Manage marketing expenses within the approved budget to ensure cost efficiency and output quality.
• Assist Marketing Manager in other tasks.