Công Ty Cube HNB

Manage and operate the Marketing department to operate effectively on the basis of building Marketing plans/strategies, analyzing and measuring Marketing effectiveness, and creating overall Marketing programs to meet business requirements for each period.

Building advertising strategy:
• Research and deeply understand products, markets and target audiences to build effective advertising strategies on Facebook, Google and TikTok platforms.
• Propose and implement advertising plans consistent with the company's business goals.
• Set advertising goals, audiences and posting schedules to ensure effectiveness and optimize advertising campaigns.
• Planning marketing costs, controlling operating costs/expected effectiveness.

Optimize advertising campaigns:
• Monitor the effectiveness of advertising campaigns and make adjustments to improve conversion rates and campaign effectiveness.
• Analyze data and evaluate KPI indicators to periodically optimize advertising campaigns.

Evaluation and reporting:
• Follow and evaluate the effectiveness of advertising campaigns, create periodic reports on campaign effectiveness.
• Recommend improvements and adjustments to advertising strategies based on data and analytics.
• Analyze ROAS index and propose marketing solutions to improve the index.
• Good control of ROI in Marketing activities.
• Evaluate and recommend rewards for individuals in the work group who deliver results that exceed expectations.

Research and apply new trends:
• Follow new trends in advertising on Facebook, Google and TikTok platforms.
• Research and apply creative and effective advertising methods to compete and optimize advertising performance.

Managing group management:
• Manage creative, marketing and sales teams to ensure advertising is aligned with company goals and strategy.
• Collaborate with partners, advertisers and platform developers to optimize ads and achieve the best results.
• Manage team members' working style, attitude, behavior and mindset according to corporate cultural standards to create a respectful and dynamic working environment.
• Professional training for team members, to improve knowledge and working skills.
• Coordinate with Human Resources Department to participate in recruiting Marketing Department personnel.
• Deploy creative working methods and continuously share ideas to improve marketing effectiveness.