Meey Land ★ 4.0

🎯 HEAD OF GROWTH

(Strategic User & Revenue Growth Engine)

Mission

Build Growth Marketing into the core growth engine of Meey Group within 12 months, with the following objectives:

• Lead user, traffic, funnel, and revenue growth across the entire ecosystem
• Create a scalable, measurable, optimizable, and repeatable growth system
• Gradually reduce reliance on short-term growth, moving toward sustainable, long-term growth
• Directly support Meey Group’s expansion in Vietnam and international markets

Key Responsibilities

• Lead Growth Marketing as a strategic function, owning end-to-end responsibility for user growth, funnel performance, and growth efficiency.
• Develop and execute Growth Strategy & Growth Roadmap for each product stage and market (Vietnam & international).
• Design and optimize the end-to-end Growth Funnel:
• Traffic → Activation → Conversion → Retention → Revenue, ensuring scalability at large volumes.
• Manage and optimize key Growth pillars:
• Paid Traffic: Google Ads, Facebook Ads, TikTok Ads, Zalo Ads, Ad Networks / DSP
• Organic Growth: SEO (On-page, Off-page, Technical, product-scale SEO)
• Affiliate / Referral Growth: build and scale partner and referral ecosystems
• Build and operate MarTech – Data – Automation systems:
• End-to-end tracking and measurement of the user journey
• Marketing Automation and lifecycle growth programs
• MarTech applications to support scaling and optimization
• Lead Growth Experimentation & CRO initiatives:
• A/B Testing
• Conversion Rate Optimization across landing pages, funnels, and onboarding
• Manage Growth budgets based on CAC, LTV, ROI, and unit economics, with a long-term growth mindset.
• Build a data-driven and experimentation-driven culture, supported by clear dashboards, KPIs, and OKRs.
• Recruit, build, and develop a cross-functional Growth Team (Digital, Affiliate, MarTech, CRO).

Success Metrics

• Sustainable growth in users and traffic across the ecosystem
• Clear improvement in funnel conversion rates at each stage
• Optimized CAC, increasing LTV, and positive unit economics
• Affiliate and Organic channels becoming increasingly significant growth drivers
• Tracking and data systems deep enough to enable fast, accurate growth decisions
• A growth model that can be standardized and replicated for international markets

Requirements

• 7+ years of experience in Growth Marketing / Digital Marketing / Performance / Product Growth
• 3+ years of experience leading teams of 7–15 people
• Proven experience building and scaling growth from 0 → 1 → large-scale
• Strong understanding of funnels, data, attribution, experimentation, and growth loops
• Experience managing large marketing budgets is a strong advantage
• Experience scaling across multiple or international markets is a major plus
• Strong systems thinking, ownership, and long-term impact mindset
• Strategic leadership combined with a hands-on attitude when needed

Benefits

• Competitive compensation, negotiable based on impact
• Full ownership to build the Growth Team and Growth System from the ground up
• A role with direct influence on Meey Group’s growth strategy and market expansion
• Fast-growing scale-up environment with big problems, real data, and real impact

📍 Working Location: Meey Group Head Office – Hanoi, Vietnam

📧 Email: son.pham@meeyland.com

📝 Subject: Head of Growth – Full Name