Meey Land ★ 4.0

🎯 HEAD OF DIGITAL SALES

(Strategic Market-Dominant Revenue Channel)

Mission:

Lead and build Digital Sales as the strategic pillar determining growth and market share of Meey Group, acting as the core revenue backbone, contributing 50–60% of total revenue in the Vietnam market and 80% of total revenue in international markets across the ecosystem (Proptech – Propstock – Fintech).

🔑 KEY RESPONSIBILITIES

- Position Digital Sales as a strategic business unit, not a sales/marketing support channel; take end-to-end ownership of revenue, market share, and growth efficiency.

- Build and own the overall Digital Revenue Strategy, including:

• Channel strategy
• Funnel strategy
• Market-specific scaling strategy (Vietnam & International)

- Design, operate, and continuously optimize the Digital Sales Funnel system from Traffic → Lead → Sale → Revenue, ensuring scalability at large scale.

- Coordinate, lead, and integrate key Digital channels:

• Paid Media (Google, Meta, TikTok, Zalo, DSP)
• Organic Growth (SEO, content-driven demand)
• Digital Funnel Sales, in close collaboration with Affiliate / Growth channels

- Take responsibility for budget allocation and optimization, based on ROI, CAC, LTV, and unit economics, with the objective of maximizing market share and competitive advantage, not just short-term optimization.

- Act as the strategic lead for international market expansion, building a Digital Sales model capable of:

• Standardization
• Replication
• Rapid scaling across multiple countries

- Lead a data-driven and performance-driven mindset through tracking, attribution, revenue dashboards, and transparent measurement systems.

🎯 SUCCESS METRICS

- 50–60% of total Vietnam market revenue generated from Digital Sales

- 80% of total international market revenue generated from Digital Sales

- Sustainable Digital market share growth by phase

- Long-term competitive CAC, growing LTV, and positive unit economics

- Funnel conversion efficiency and system-level revenue scalability

💡 REQUIREMENTS

- 5–8+ years of experience in Digital Sales, Growth, Performance, or Revenue Strategy

- Proven experience with direct ownership of revenue and market share, not just traffic or leads

- Strong strategic mindset with deep understanding of funnels, CRO, data, attribution, and multi-market scaling models

- Experience building Digital Sales systems for international markets is a strong advantage

- Strong fit for fast-growth, high-pressure environments with high performance expectations

🎁 BENEFITS

- Highly competitive compensation, directly linked to revenue and market share outcomes

- Full strategic ownership to build a market-dominant Digital Sales engine

- A role with direct impact on the overall growth strategy of the entire business group

- Fast-paced, tech-driven environment with opportunities to make a significant impact in Vietnam and international markets

📍 Working Location: Meey Group Head Office, Hanoi, Vietnam

📩 APPLY

📧 Email: son.pham@meeyland.com

📝 Subject: Head of Digital Sales – Full Name