Maison Retail Management International ★ 3.5

I. JOB BRIEF:

The Ecommerce Growth Manager will be responsible for developing and executing strategies to drive growth and revenue for our ecommerce business. The ideal candidate will have a strong understanding of ecommerce marketing, customer acquisition, retention, and conversion optimization

II. JOB RELATION:

1. Direct superior: Ecommerce Director

2. Direct reports: design & content staff, marketplace staff.

3. Major internal communication: Marketing, IT, Brand management

4. Major external communications: Brand principal, Marketplace Account & Partner.

III. DETAILED JOB DESCRIPTION:

1. Results measurement

Results for this position are measured in

- Revenue in absolute value by channel

- Year on year growth by channel

- Gross profits growth and ability to drive sales with few promotion incentives

- Churn rate

- Site traffic by channel

- New visitor & returning visitor

- Customer acquisition

- Conversion rate on Maison Online

2. Responsibilities

- Develop and execute ecommerce growth strategies across all channels, including email marketing, social media, paid advertising, SEO, affiliate marketing, marketplace

- Monitor and analyze ecommerce metrics to identify areas for improvement and optimize performance

- Identify and execute onsite optimization initiatives together with analyze and optimize the customer journey to improve user experience and drive conversions.

- Develop and implement user management strategies to increase customer retention and loyalty.

- Collaborate with cross-functional teams, including Marketing, CRM, Brand, and IT, to execute ecommerce initiatives

- Conduct market research and stay up-to-date on ecommerce industry trends and best practices

- Manage relationships with third-party vendors and service providers to ensure high-quality, cost-effective ecommerce solutions

- Develop and manage budgets for ecommerce initiatives and optimize spending to drive maximum ROI

- Monitor and report on ecommerce KPIs to executive team and provide insights for strategic decision-making

- Training and mentor other team members to improve their skill, optimize daily operation process, coaching leadership mindset.

- Participate in new projects to fuel Ecommerce revenue growth

- Support other team members if needed to ensure achievement of KPIs under Ecommerce department