ALBA WELLNESS VALLEY ★ 4.0

1. Marketing Strategy & Commercial Performance

• Develop and execute annual marketing plans and promotional campaigns.
• Support commercial objectives across room revenue, wellness programs, day-trip products and F&B.
• Work closely with Sales, Revenue, E-commerce and Operations teams to develop and implement marketing initiatives.
• Monitor campaign performance and recommend improvements based on results.
• Coordinate and implement relevant marketing initiatives and campaigns recommended by Fusion, where applicable.

2. Brand, Content & Social Media Management

• Manage the resorts’ social media platforms and digital presence.
• Develop content plans and oversee content publishing across communication channels.
• Create compelling brand stories that communicate the value of wellness experiences, hot springs, day-trip products and destination experiences.
• Monitor audience engagement and social media performance.
• Ensure brand consistency across all marketing materials.

3. Content Production

• Coordinate photography, videography and content production projects.
• Develop creative direction, key messaging and content requirements for photography, videography and marketing content production projects.
• Ensure high-quality and consistent visual and written content across all communication channels.

4. KOL, KOC & Media Partnerships

• Identify and develop partnerships with KOLs, KOCs, influencers and media partners.
• Coordinate hosted stays, experience programs and barter collaborations.
• Manage content generation through influencer and media partnerships.
• Evaluate partnership effectiveness and campaign outcomes.

5. Agency & Vendor Management

• Coordinate and manage external agencies, graphic designers, photographers, videographers and other marketing vendors.
• Prepare project briefs and communicate project requirements.
• Monitor project timelines, deliverables and quality standards.

6. Alba Ecosystem Collaboration

• Collaborate with other Alba ecosystem businesses on cross-brand activities when required.
• Support communication and promotional activities related to Alba Natural Mineral Water and Alba Skincare Mist.
• Ensure consistency of brand presentation across ecosystem initiatives.

7. Reporting & Performance Analysis

• Prepare regular marketing reports.
• Track marketing KPIs and campaign performance.
• Analyze customer insights, market trends and campaign effectiveness.
• Recommend improvement opportunities to support business growth.

• Bachelor's Degree in Marketing, Communications, Business Administration, Hospitality Management or related field.
• Minimum 3 - 5 years of experience in Marketing.
• Experience in Hospitality, Tourism, Wellness or Lifestyle industries is preferred.
• Experience in content marketing, social media management and brand storytelling.
• Experience working with KOLs, KOCs, influencers and media partners.
• Experience coordinating with agencies and external vendors.
• Strong communication and interpersonal skills.
• Strong content creation and storytelling capabilities.
• Good understanding of social media and digital marketing.
• Ability to manage multiple projects simultaneously.
• Ability to work independently in a lean team environment.
• Commercial mindset with the ability to connect marketing activities to business performance.
• Good command of written and spoken English and Vietnamese.